Comparison based on a “typical weekly trolley” of 28 grocery products at Lidl Mosta with equivalent products sold by competitors in Malta. Products are matched on a like-for-like basis by type, size, quality and intended use. Savings claims reflect the difference between the total trolley price at LIdl and the average total price across participating competitors. Full methodology, product list, competitors and comparison results are available on www.lidl.com.mt/pricecomparison. Prices were collected on 10th of July in Malta and may be changed by competitors following the launch of this campaign. Promotional prices, where applicable, are compared on a consistent basis. Comparison relates to in-store prices only. Competitors included: PAVIPAMA Qormi, Welbee’s Santa Venera, Greens Mriehel, Interspar Hamrun, Smart Birkirkara, Eurospin Mosta and Lidl Mosta.
- This market research was conducted by Lidl Malta Ltd. with the support of EMCS Advisory Ltd.
- The promotion campaign concept and design were created by Lidl Malta Ltd. EMCS Advisory is the field institute that carried out the purchase of the products on the same day in each individual store and reported the price check in a comparable and complete manner.
- All purchases were made on the same day, 10th of July 2026.
- The research was conducted using a list of comparable products, same formats and quality, based on a product list that was defined by Lidl Malta Ltd.
- The research focused on 7 local supermarkets in Malta, as listed below:
- PAVIPAMA - Triq Manuel Dimech, Qormi
- Eurospin - Triq id-Difiza Civili, Mosta
- Welbee’s - Triq il-Ferrovija, Santa Venera
- Smart - Triq in-Naxxar, Birkirkara
- Interspar - Daniel's Mall, Triq il-Kbira San Guzepp, Il-Hamrun
- Greens - The Quad, Triq l-Esportaturi, Mriehel, Birkirkara
- Lidl - Triq id-Difiza Civili, Mosta
- This market research is supported with pictures and receipts that were taken during the shopping in each store. Specifically, to ensure the transparency of this research you can find in the report the following information:
- Picture of the front of the product
- Picture of the product where the size/weight is visible
- Picture of the cash receipt
- Furthermore, this market research is enhanced by a reporting the product recorded in all the store surveyed, with full details including weight and price.