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    UEFA Europa League and UEFA Conference League

    Lidl expands its football partnership portfolio becoming the Official Partner of two UEFA Club Competitions; UEFA Europa League and UEFA Conference League until the 2026/27 season focusing on fresh fruit and promoting conscious nutrition.


    Sport is an important part of Lidl's long-term commitment to health and healthy eating. As a food retailer, Lidl knows how important nutrition is to everyone's health and also recognises that a healthy lifestyle also includes exercise.


    As UEFA's major football competitions are some of the most popular sports event on the globe, Lidl is keen to encourage as many consumers as possible to get active through this new football partnership. Lidl will continue to inspire fans - and future fans - under the slogan "We're on your team", as the Official Fresh Food Partner for both competitions. Lidl will support fans from every touchpoint during their journey of fandom, from TV advertising to in-stadium placements and commercial displays. From making healthy and fresh food at low prices easily available, to bringing fans closer to the biggest football tournaments in Europe, Lidl is by their side.

    Lidl Ticketing

    As an Official Partner of the UEFA Europa League and UEFA Conference League, Lidl is making it possible for customers and employees to attend unforgettable matchday experiences by activating internal and external competitions to win tickets. It is one of the benefits of enhancing this opportunity that brings fans closer to the game.

    Lidl Kids Team

    Lidl Kids Team is an exclusive programme created through its partnership with the UEFA Europa League and UEFA Conference League. Children between the ages of six and ten will have the unique experience of becoming an official Player Mascot for one of the competition's matches.

    "Fresh Picks"

    Fresh Picks content shows the most dynamic and "freshest" moments of the match, focusing on young, talented players. This content is posted on UEFA social channels, enhancing the partnership. The content can be viewed on the UEFA Europa League and UEFA Conference League social channels.


    Fresh Picks: When they were young | Fresh Picks | UEFA Europa League | UEFA.com


    Fresh Picks: Matchday 1 | Fresh Picks | UEFA Conference League | UEFA.com