Max & Mila’s World: Only the best for your best friend!
Everything for dogs and cats. Pet supplies from scratching posts to dog blankets, and pet food developed with vets.
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Our quality promise: Expertly formulated, lovingly prepared
Did you know that all our products are developed in line with FEDIAF° nutritional guidelines?
These are the nutritional recommendations from the European Pet Food Industry Federation.
For you, this simply means guidance and reliability. Every meal provides your furry friend with a harmoniously balanced combination of essential nutrients for optimal daily support. No compromises, just needs-based nutrition in every bowl.
°FEDIAF is the European Pet Food Industry Federation. The recipes comply with the FEDIAF nutritional guidelines for pet food.
What makes us special?
Balanced nutrient baseA carefully balanced daily diet to support active dogs and agile cats.
Balanced recipes & transparencyCarefully formulated recipes without unnecessary fillers, supporting a reliable diet for both dogs and cats.
Health & WellbeingCarefully selected, easily digestible ingredients are gentle on the digestive tract, ensuring a feeling of all-round well-being.
Premium quality at fair prices.Expert quality at fair prices, leaving you with a little extra for treats. This combination is a great team - just like you and your pet.
Goodness for every stage of lifeDifferent ages have different needs. That's why our tailored recipes are specifically formulated for puppies and kittens, adult pets, and seniors.
Nutrients with added value.We select nutrient-rich ingredients to support your pet's daily wellbeing and natural vitality.
Support for pet parentsWe're here to help with all your day-to-day pet parent questions. Find helpful tips across the Lidl platforms and get inspired by our social media content.
Exclusive benefitsEnjoy coupons, partner offers and product recommendations, and discover interesting and entertaining content about your pet, right in the Lidl Plus app. You can even create a pet profile for your four-legged friend.
As individual as your pet: the perfect nutrition for their every need.
BasicPacked with all the goodness your pet needs. All our dry and wet food ranges offer complete nutrition – with no added sugar and no artificial colours.
Advanced CareFor those who need a little extra: our recipes aren't just tasty, they're functional too. The ingredients support specific needs – from a healthy skin and coat barrier to the natural passing of hairballs.
GourmetWant to treat your furry friend to something extra special? Here you'll find delicious, grain-free recipes with a high meat content and fresh ingredients.
Our Dog World
There's a bit of Max in every dog
Active, curious and loyal: meet Max
He loves exercise, playing with his pals and enjoying outdoor adventures together.
Togetherness & Play
Whether playing fetch or running around the dog park - a happy dog needs activity and a safe social environment.
Nutrition
To keep Max active and full of life, we rely on recipes developed with vets using carefully selected ingredients.
Our World of Cats
Mila is as independent as any cat – yet a master at purring her way straight into your heart.
The independent, elegant hunter: meet Mila
She loves her fixed routines, cosy spots to lie down, and a perfectly groomed coat.
Habits
Her hunting instinct shows when playing with feathers or laser dots. She prefers several small meals a day and highly values cleanliness.
Nutrition
Since cats spend a lot of time grooming their fur, our recipes are specially formulated to be easy to digest, reliably supporting your cat throughout the day.
